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Sales and Marketing Executive
  • Company: 
    Diamond Drilling and Cutting Services
  • Location: 
    Coventry

The Sales and Marketing Executive position is an exciting new role within a well-established but growing business and industry. The candidate has an opportunity to make this role their own and should be a highly motivated self-starter. The right person for this role should be a confident communicator that enjoys and strives when building relationships to gain new business knowledge on upcoming contracts the D-Drill services can be provided. 

  • Develop a strong working relationship with customers to support implementation and adoption of D-Drill services.
  • Leveraging market data gained through tenacious research and liaising with the customers and key stakeholders on new and existing business contracts
  • Leverage sales conversions by contacting customers by telephone to follow up on all outstanding quotations
  • Implementing an annual content strategy, that supports and enhances marketing initiatives, ongoing and management of that content calendar
  • Creation and management of a video and blog content library, ensuring all content is on-brand, consistent in terms of quality and tone of voice, and maximises Search Engine Optimisation (SEO) for all channels
  • Creation and management of content to increase audience on social media platforms such as Facebook and Linkedin. Implement strategy to maximise PPC and Adword advertising.
  • Measuring content effectiveness by reviewing analytics and adjusting strategy based on those results
  • Harness internal knowledge by liaising with the Managing Director and Managers at all levels in the organisation.
  • Conducting periodic competitive audits and looking into affiliations with industry websites
  • Follow up with existing customers to establish service levels are being meet and acquire testimonials

The Successful Applicant

  • Strong communication at all levels, confident and tenacious in building relationships
  • Marketing experience, ideally in a construction environment preferred but not essential
  • Good command of the English language, excellent written and verbal communication and literacy skills
  • Excellent understanding of social media
  • Track record of producing high quality content
  • Eye for creative social media content and imagery
  • Strong curiosity and passion for marketing channels and tools
  • Ability to test content formats and determine the optimal approach to reaching target audiences
  • Excellent presentation and interpersonal skills.
  • Outstanding organisational skills, attention to detail and the ability to prioritise work
  • Work as a team player whilst being able to work on set individual performance goals
  • Proactive approach to workload and new ideas

£20,000 - £25,000

Company Benefits

Annual leave entitlement of 21 days plus Bank Holiday